Adam Tucker Branding
Footwear designer Adam Tucker was launching a signature line of footwear under his existing “…me Too” brand. He requested a logo that captured his personality and vision for the new line.
The creative direction called for a monogram using Adam’s initials. Pulling inspiration from Adam’s many passions—living a healthy and balanced lifestyle, practicing yoga to keep his mind and body centered, and staying positive while sending positive energy to others—the “A.T.” monogram was born. The letter “A” is represented as a guitar pick with a soft, river rock-like silhouette. The inset letter “T” reinforces the positive attitude of the brand. A geometric sans serif, and a color palette consisting of cool grays and muted blacks are a nod to hip, urban-inspired fashion.
Brand identity, packaging, product photography
Client Adam Tucker
Design Agency Alternatives
Services brand identity, branding, art direction, packaging, photography
