Coby Electronics markets its lineup of personal electronics to value-minded consumers. Many of their manufacturers do product and packaging design in-house and a large inconsistency existed. There was no structured communication system in place between manufacturers to align their packaging. Coby recognized this and needed to respond by providing their manufacturers, and designers, with a set of fast and functional brand packaging standards.
Coby was ready to position themselves as a lifestyle brand. They would continue to deliver audio and video products, but now also home, personal care, and lifestyle-focused electronics would be added to their portfolio. This new brand look for packaging reflects a clean, contemporary aesthetic that doesn’t feel pretentious or overly sophisticated—staying true to the brand message. Detailed packaging guidelines were needed for designers as well as manufacturers who do in-house packaging. To differentiate Coby’s portfolio of products, a logo lockup with tag line system was developed for each product category.
deliverables
Brand Guidelines
Product Structuring Strategy
Packaging Standards and Assets
services
brand design
creative direction
art direction
brand asset management
Client: Gordon Brothers Group
Design Agency: Alternatives
