Beloved pet products retailer Hound About Town was expanding their services with the creation of a customer loyalty program, instant messaging, and local delivery. A launch campaign consisting of traditional print as well as digital, POS, and OOH materials was developed and implemented across their in-store and online channels.
Hound About Town had a basic brand guide in place but it wasn’t working hard enough for them. By creating new character art and graphic elements, and extending their reach through animation and in-store visuals, Hound About Town was able to connect with their customers with a playful and authentic personality that lived beyond the bowl.
deliverables
Point of Sale
Print Collateral
Store Signage
Vehicle Graphics
Social Campaign
services
identity
brand design
animation
installation
art direction
creative direction
Client: Hound About Town
Design Agency: Good Day Machine
