Point of Sale and Campaign
Beloved pet products retailer Hound About Town was expanding their services with the creation of a customer loyalty program, instant messaging, and local delivery. A launch campaign consisting of traditional print as well as digital, POS, and OOH materials was developed and implemented across their in-store and online channels.
Hound About Town had a basic brand guide in place but it wasn’t working hard enough for them. By creating new character art and graphic elements, and extending their reach through animation and in-store visuals, Hound About Town was able to connect with their customers with a playful and authentic personality that lived beyond the bowl.
Point of sale, print collateral, store signage, vehicle graphics, animation for social
Client: Hound About Town
Design Agency: Good Day Machine
Services: branding, art direction, creative direction, installation
