The creative direction called for a monogram using Adam’s initials. Pulling inspiration from Adam’s many passions—living a healthy and balanced lifestyle, practicing yoga to keep his mind and body centered, and staying positive while sending positive energy to others—the “A.T.” monogram was born. The letter “A” is represented as a guitar pick with a soft, river rock-like silhouette. The inset letter “T” reinforces the positive attitude of the brand. A geometric sans serif, and a color palette consisting of cool grays and muted blacks are a nod to hip, urban-inspired fashion.