The previous Salon 10N logo used an execution of the letters “L-O-N” that swapped the “LO” to a “10” to create a “10N” that nested within the logotype. This treatment was unsuccessful as it lead many to read the logo as “SALON” and not “SA10N.” The 10N is a pivotal part of the business’s history—the owner’s old apartment number—and the most identifying feature of the business’s name. Placing prominence on the “10N” and adding a gentle swash to the letter “L” creates a flow of hair that “cradles the face.” A natural and rich color palette that is sophisticated and approachable, combined with monochromatic photography and an elegant typeface fortify the brand style.